You’re here because you have a mission.
I’m here to shape that purpose and animate your audience through a custom brand identity.
Finding the right design partner is critically important.
It’s not only about technical skills and expertise, it’s also about a designer who thinks that values, empathy, and compassion are key to understanding your brand .
This is the gap I wish to fill as your brand strategist and designer.
You’re ready to do work at a higher level but you’ve realized something…
My work is to make
& shape meaning
Atlas Minor is a one-woman collaborative design practice based out of Washington, D.C. I create brands to help clients make meaning and memorable connections with the people they seek to engage.
I work with brands who are reshaping communities. Sometimes their ideas are hyper local with the potential for greater impact like a mom, committed to zero waste, wanting to keep maternity clothes in circulation. Or sometimes the mission is a heritage, like an engineering company who has been supporting builders for three generations. And sometimes it’s herculean, like a non-profit uniting and igniting people for racial justice.
You need a branding partner and I am ready to join your team.
22 house plants and counting 🪴 Take my boys to school on yellow cargo bike named Bus 🚌 MFA in Studio Art 👩🏾🎨 Almost trained to be a chef 👩🏾🍳 Hit my stride at mile 6 🏃🏾♀️ Read the encyclopedia as a child for fun 🤓
22 house plants and counting 🪴 Take my boys to school on yellow cargo bike named Bus 🚌 MFA in Studio Art 👩🏾🎨 Almost trained to be a chef 👩🏾🍳 Hit my stride at mile 6 🏃🏾♀️ Read the encyclopedia as a child for fun 🤓
Truly, I greatly appreciated the humanity Lauren brought to the process, even in our first meeting. I was grateful for the clear expectations and deadlines she laid out. And that doesn't even speak to the way she listened to each of us so attentively and incorporated our myriad thoughts and reflections into a cohesive, unified brand identity. We truly feel like we received her best work as an artist, a business owner, and a person. We are so grateful!
Tiffani Chan, Director of Resourcing Reconciling Communities, Arrabon
my Commitments
Curiosity over Assumption.
Attentiveness over Hastiness.
Investigation before Creation.
Ideate first and Evaluate later.
Make it smart and Make it memorable.
I love being able to make a vision a reality. Integrating Tapestry’s brand ideals, which I had in my head for over a year, into one, cohesive brand with a codified set of brand guidelines was a source of frustration for me. I felt stuck and needed help getting over that hurdle. Lauren is great to work with, she's very prompt and has a ton of range. The look and feel of Tapestry now matches my internal concept.
Andrew Friedrichs, Founder, Tapestry