Mapping Meaning Through Brand Identity & Design
Your brand is more than a visual; it’s a map of meaning, connection, and impact. I partner with mission-driven organizations and founders to navigate the landscape of their work, crafting brands that feel both rooted and expansive—clear enough to communicate, yet spacious enough to grow.
Foundational Brand Strategy
Every bold idea deserves a map.
This focused, collaborative engagement is more than a single session—it’s a strategic process that distills the deeper patterns of your brand’s story. Through research, reflection, and a deep-dive conversation, we define your positioning, messaging, and audience insights—building a clear, resonant foundation for your mission to grow.
What’s Included:
Pre-session research
2–3 hour deep-dive discovery session
Comprehensive brand strategy document
Brand Identity Design
02 / Streamlined Brand Identity Intensive
A focused, efficient engagement for founders or small teams who need a clear, cohesive identity without a lengthy discovery phase.
This process includes a targeted strategy session to surface key insights and guide visual decisions, resulting in a refined system that’s ready to use immediately.
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Pre-work questionnaire
1-hour strategy + synthesis session
Logo suite (primary, secondary)
Curated color palette and type system
Brand guide with usage instructions
Launch-ready assets for print and digital
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Startups, pilots, or rebrands on a shorter timeline and budget
01 /Immersive Full-Scale Identity
A deep, collaborative engagement for founders and nonprofit teams ready to build a durable visual system grounded in insight, iteration, and long-term use across platforms.
This process bundles a full brand strategy phase with an expansive visual identity, allowing insight, alignment, and design to unfold together.
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Phase 1: Brand Strategy & Direction
2–3hr facilitated strategy session
(purpose, audience, positioning, values, tone)Synthesis of insights into a clear strategic direction
This phase can be engaged on its own as a standalone Brand Strategy & Direction project.
Phase 2: Visual Identity System
Comprehensive logo suite
(primary, secondary, submarks, usage variations)Custom color palette and type system
Expanded visual language
(patterns, motifs, textures, iconography)Multiple rounds of thoughtful iteration
Documentation & Delivery
Comprehensive brand guidelines
Launch-ready asset library
(organized by file type and use)
Optional add-ons:
Social templates, print or digital collateral, website design support -
Organizations who value process, collaboration, and refinement, seeking a full brand evolution or aligning multiple stakeholders.
Meaningful missions deserve a visual compass.
Your brand identity should do more than look good — it should guide your audience, reflect your values, and build trust across every touchpoint. Whether we’re crafting a full visual system or a focused identity intensive, I design with strategy, clarity, and longevity in mind.
You’ll walk away with more than just a logo — you’ll have a cohesive, flexible identity that communicates the heart of your mission with confidence.
Two Ways to Work Together
Brand Partnership
Brands are living maps, continuously unfolding.
Retainer partnerships provide ongoing brand stewardship—ensuring alignment, refinement, and resonance over time so you can stay on course while evolving with intention.
Available Engagements:
Brand Support & Refinement—Ongoing brand oversight & design updates
Strategic Brand Partner—Monthly strategy sessions + creative execution
Fractional Brand Director —Deep involvement in brand leadership & implementation
Scope & Value
This work is immersive, collaborative, and crafted with care. Each engagement is shaped around your goals, timeline, and the depth of transformation you're seeking. So I only take on one full-scope brand client at a time and a limited number of projects each year. This intentional pace allows me to give you my full attention.
For full-scope Brand Identity projects, most clients invest between $10,000–$30,000, depending on complexity and collaboration needs.
Brand Strategy engagements begin at $5,000.
Brand Identity Intensives begin at $4,000.
Brand Partnership retainers begin at $1,500/month.
Have questions? Visit the FAQ.
For select high-impact or high-complexity projects, the scope and value may increase accordingly.
My priority is to work with clients creating meaningful, restorative, or imaginative work in the world. Pricing reflects the depth, strategic clarity, and visual rigor I bring to each engagement.
That said, if your work resonates but your resources are limited, I occasionally reserve space for aligned projects at a reduced scope or custom pace. If that’s you, I’d still love to hear from you.
Ready to Create Meaningful Impact?
Let's Work Together.
Tap into your vision with a tailored brand strategy that reflects your mission and values. Let’s explore how to bring your ideas to life.