Faitth Brooks
Black Joy. Black Love. Black Liberation
Mission
Faitth Brooks is an anti-racism educator, speaker, and writer. She reached out to work together to design a brand and website in preparation for her book launch. Faitth uses her platform to enliven her following for collective liberation centering on the sisterhood of black women.
OUTCOME
We designed logo and website for Faitth’s personal brand ahead of the launched of her new book, “Remember Me Now.”
IMPACT
Develop a fresh brand identity that harmonizes her work and resonates with her audience providing ease and simplicity as she uses it across platforms and touchpoints.
THE SCOPE
Creative Direction
Logo Design
Website Design
Digital Collateral
The guiding brand keywords for Faitth’s brand are grounded, effortless, delight, and rest. Through a simple brand intensive model we developed a paired down brand that establishes Faitth’s professional work. I used the The Adinkra symbol Nkonsonkonson. The symbol is a chain referencing unity, community and human interaction. This mark felt appropriate for a brand that focuses on the wholeness of Black women. The mark is also a nod to the double o’s in Faitth’s last name.
