Why Not Home?

Stories that connect.

Mission

Why Not Home? is a documentary exploring hospital birth workers who decided to pursue birthing at home instead of a traditional hospital birth. Documentarian Jessicca Moore followed the lives of these women and since the release of the film she has begun to make steps to do consulting work connecting Midwives and clinicians to improve the outcomes for birthing families.

OUTCOME

We designed logo and website for the Why Not Home? in preparation to introduce Jessicca’s consulting work.

IMPACT

Develop an original brand identity that reflects collaboration between home birth advocates and clinicians. New website where users can both rent and purchase the film as well as connect with Jessicca for consultation.